Bojarajan Pasupathy (Boja)

Founder and CEO

Boja is a seasoned technopreneur, with his professional corporate career spanning over two decades in product companies, MNCs, and as an entrepreneur building his own start-ups. Armed with a strong technical command, software solutioning and product architecture skills, Boja's success lies in his inherent ability to understand and strike the right balance to align both client expectations and the challenges of product teams. Boja led the CIO 100 Asia – Award winning $4MIL global program facilitating PCI-DSS Compliance.

To bring his vision of Boombirds to life Boja knew that he needed a passionate, trusted and experienced leadership team with him on this exciting journey.

Boja, in his past career, has worked and shared major success stories with his co-founders. He believes that his strong relationships with each, combined with their complimenting skills and extensive experience, wide network, and passion to succeed are the perfect ingredients to build the next fast-growing global B2B SaaS company.

Danny Lim (Danny)

Co-Founder, Product Development Services

A technocrat skilled in managing software service operations in multiple countries, Danny comes with extensive experience in building partnerships and business development in APAC servicing large enterprises.

In 2000, Boja and Danny first met in Singapore, spending six years together as colleagues in an e-learning startup, developing and implementing the product into many clients locally and throughout South East Asia. With the plan to bootstrap Boombirds' MVP development they partnered together to provide product development services to enterprises in Singapore and Malaysia. Now with Boombirds in the market, Danny contributes as a Board of Director driving business growth.

Jonathan Kidd (Jon)

Co-Founder, Boombirds

Jon is a veteran in global business transformation and operations management, having served Project and Process Management positions in various global organisations. A strategic leader of change and a strong believer of continuous improvement, he is also the recipient of the CIO 100 Asia Award with Boja.

Boja and Jon first met in Singapore in 2009 as colleagues at International SOS, spending more than 3 years running a multi-award-winning global program across 20 operational centres. Travelling across the globe for the program, they built incredible trust and a successful working relationship, with both having a shared belief in continuous improvement, Lean and a passion to help people solve problems with technology.

Jon joined Boombirds as a Co-Founder to work closely with Boja to strategically spearhead Content Development, and to drive Customer Success Operations.

Arun Kumar (Arun)

Director - Sales & Business Development

A seasoned sales leader with 30+ years of experience in IT sales, Arun is accomplished in driving large-scale business growth and building high-performance sales teams. Having spent 12+ years as Director of Sales at Cognizant, Arun is a hands-on leader, passionate about driving new business opportunities, fostering client relationships, and coaching teams to peak performance.

His strategic mindset and results-driven approach have helped businesses unlock new revenue streams, expand market presence, and achieve sustained growth.

At Softborne, Arun spearheads the sales and marketing initiatives, leveraging his expertise in enterprise sales, business development, and client engagement to drive market expansion and longterm client partnerships. With a deep understanding of sales strategy and team leadership, he is set to take product development services and Boombirds to new heights.

Praveen Chandra (Praveen)

Director - Content & Marketing

A content specialist with 25+ years of experience, Praveen Chandra has led digital media production companies and built high-impact content strategies driving revenue growth across global markets. His expertise spans end-to-end content development, marketing, and monetisation, with a proven track record of defining and executing content strategies.

Praveen is a specialist in sourcing and developing diverse global content, leveraging new-age technology to drive innovation. A self-taught artist with hands-on experience in digital content creation and production, he brings a unique blend of creativity and strategic thinking to the table.

At Softborne, Praveen leads the content and marketing strategy, ensuring the brand’s voice resonates with its audience, drives engagement, and strengthens its global presence. His expertise in brand storytelling, demand generation, and digital marketing plays a crucial role in positioning Boombirds as a key player in business process compliance.

Meet our Leaders

Bojarajan Bojarajan

Bojarajan Pasupathy (Boja)

Founder and CEO

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Danny Lim (Danny)

Co-Founder, Product Development Services

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Jonathan Kidd (Jon)

Co-Founder, Boombirds

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Danny Lim (Danny)

Co-Founder, Product Development Services

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Jonathan Kidd (Jon)

Co-Founder, Boombirds

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Arun Kumar

Director - Sales & Business Development

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Praveen Chandra

Director - Content & Marketing

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With 100+ years of combined leadership experience in building products, running services and global operations throughout the world, the team has now embarked on the journey to digitally transform Compliance and Audit operations and eventually become an #OPS-TECH for Industry 4.0.

Boja having left Singapore, is now based in Chennai (India), while Jon has now settled in Queensland (Australia) and Danny is based in Singapore with regular travel to his home country (Malaysia).

Boombirds is founded by our award-winning Leadership Team
Annual CIO 100 Award for Business Innovation

Annual CIO 100 Award for Business Innovation (2013)

Chosen by an Independent panel of judges as one of the five most successful organisations from the prestigious CIO 100 index.

International Contact Centre Awards

Most Innovative Productivity Solution in a Contact Centre (Silver)

Recent Resources