Retail brands and distributors recognise the need to improve their processes to match demand with adequate supply and ensure they do so in a cost-effective and efficient manner. And the only way to achieve this is to adopt technology that simplifies complex retail workflows, enables procedural efficiency, and enhances operational transparency.

Here are some ways Boombirds helps Retail Brands, Distributors and Retailers to enhance productivity and foster business growth.

If you are an enterprise leader and want to learn more about how we can support you to innovate within your organisation

Lean Order to
Delivery Management

Lean Order to
Delivery Management

Order Management is a critical step in the supply chain process. Both retailers and distributors need to handle orders efficiently from multiple channels and process them diligently as this has a direct impact on the business. Maximising efficiency in order management will significantly contribute to the business’ growth.

In the competitive retail landscape it is increasingly difficult to maximise sales unless you simplify the order to delivery process with your customers. Ramping up field operations, including order taking and delivery at the customer’s location, builds a strong relationship with the customer. In order to succeed at these initiatives, distributors and retailers need real-time visibility of order to delivery operations, to track orders in the pipeline, their staff on the field, and to collaborate with customers.

  • Initiate a beat plan

    to ensure all your customer locations are regularly visited by your field sales team to take new orders, including photographic proof of visit

  • Gain a bird’s eye view

    of all stages of order status, with Kanban-inspired smartboards

  • Govern the fulfilment process

    from approvals to planning and execution, including real-time tracking of the last-mile delivery

  • Manage your repeated contract business orders

    seamlessly with our recurrence policy management

  • Centrally manage your customer orders

    received from multiple channels i.e. field sales via beat visit, online customer request, recurring contract orders & customer service agents

  • Receive Proof of Delivery (POD)

    with photos and electronic signatures where required

  • Notify and engage with your customers

    on the progress of new orders seamlessly including an electronic POD

  • Initiate a beat plan

    to ensure all your customer locations are regularly visited by your field sales team to take new orders, including photographic proof of visit

  • Gain a bird’s eye view

    of all stages of order status, with Kanban-inspired smartboards

  • Govern the fulfilment process

    from approvals to planning and execution, including real-time tracking of the last-mile delivery

  • Manage your repeated contract business orders

    seamlessly with our recurrence policy management

  • Centrally manage your customer orders

    received from multiple channels i.e. field sales via beat visit, online customer request, recurring contract orders & customer service agents

  • Receive Proof of Delivery (POD)

    with photos and electronic signatures where required

  • Notify and engage with your customers

    on the progress of new orders seamlessly including an electronic POD

Partner and
Customer Onboarding

Partner and
Customer Onboarding

With the constant evolution of your business, it is important that you ensure consistency when onboarding new partners such as distributors, franchisees and your brand stores. Alternatively, if you are a distributor, onboarding new retail customers is a critical process in your business. There are operational procedures that need to be followed, quality and compliance standards to be met, and onboarding checklists to be carried out. This can be challenging if not handled systematically. It needs to have a consistent process but also be simple enough for your teams and partners to follow while giving you the visibility you need to monitor progress.

  • Break down your onboarding process

    into simple steps and checklists to ensure compliance with your standard operating procedures

  • Include appropriate approval workflows

    for reviews at various checkpoints

  • Gain a real-time view

    of all ongoing onboarding activities through comprehensive dashboards

  • Seamlessly and intelligently assign

    onboarding ownership to teams enabling them to self-organise their tasks

  • Enable teams to be more accountable

    by ensuring timely follow-ups are carried out and photographic proof of completion is provided for management review

  • Break down your onboarding process

    into simple steps and checklists to ensure compliance with your standard operating procedures

  • Include appropriate approval workflows

    for reviews at various checkpoints

  • Gain a real-time view

    of all ongoing onboarding activities through comprehensive dashboards

  • Seamlessly and intelligently assign

    onboarding ownership to teams enabling them to self-organise their tasks

  • Enable teams to be more accountable

    by ensuring timely follow-ups are carried out and photographic proof of completion is provided for management review

Marketing Events
Management

Marketing Events
Management

One of the main sources of new customers, and often repeat business, is the development and coordination of marketing events. These programs combine a range of different elements from door to door marketing, a fleet of roaming vehicles, points of interest and even specialised hubs - for example tents in strategic locations at events. With numerous stakeholders involved and thorough procedures to comply with, this becomes increasingly difficult to handle manually. A positive return on marketing spend will only be guaranteed with the successful execution of this comprehensive process.

  • Manage the entire event coordination lifecycle

    (proposal, planning, approval, preparation, execution and post-event review) with steps and checklists

  • Guarantee governance is maintained,

    defining the data to be collected and reported, from proposal to execution, to facilitate decision making at various checkpoints

  • Maintain accountability

    with seamless and intelligent assignment of activities to Marketing, Sales and relevant management teams enabling them to self-organise

  • See a bird’s-eye view

    of all events, at every stage of execution, on a Kanban-inspired service board

  • Manage events with real-time location tracking

    of field resources coordinating on the ground

  • Manage the entire event coordination lifecycle

    (proposal, planning, approval, preparation, execution and post-event review) with steps and checklists

  • Guarantee governance is maintained,

    defining the data to be collected and reported, from proposal to execution, to facilitate decision making at various checkpoints

  • Maintain accountability

    with seamless and intelligent assignment of activities to Marketing, Sales and relevant management teams enabling them to self-organise

  • See a bird’s-eye view

    of all events, at every stage of execution, on a Kanban-inspired service board

  • Manage events with real-time location tracking

    of field resources coordinating on the ground

Point of Sale
Merchandising and Audits

Point of Sale
Merchandising and Audits

One of the most crucial elements for retail brands and their retailers is ensuring that Point of Sale Merchandising (POSM) materials are up to date, in good condition, properly presented and your products are optimally positioned in your retail outlets. In order to ensure, this you need a clearly communicated merchandising plan and the ability to measure the results. Merchandising and Audits drive compliance with brand standards in the stores while resulting in increased sales, improved customer satisfaction and overall reduced business risk.

  • Implement a beat plan

    ensuring all retail outlets are visited at the correct intervals, with proof of visit and the frequency tracked

  • Adopt an audit program

    outlining all the steps of an inspection and covering key compliance checklists, including photographic proof

  • Introduce audit review process workflows

    to plan and take corrective actions, for example organise for replacement of POSM materials with complete order to delivery tracking

  • Acquire competitor POSM data

    with the help of your merchandisers, to improve your marketing strategy and respond accordingly

  • Live-track your field staff

    as they carry out merchandising or audit activities across your outlets

  • Implement a beat plan

    ensuring all retail outlets are visited at the correct intervals, with proof of visit and the frequency tracked

  • Adopt an audit program

    outlining all the steps of an inspection and covering key compliance checklists, including photographic proof

  • Introduce audit review process workflows

    to plan and take corrective actions, for example organise for replacement of POSM materials with complete order to delivery tracking

  • Acquire competitor POSM data

    with the help of your merchandisers, to improve your marketing strategy and respond accordingly

  • Live-track your field staff

    as they carry out merchandising or audit activities across your outlets

Outdoor Point of
Sale Merchandising

Outdoor Point of
Sale Merchandising

To complement the merchandising inside the stores retail brands also rely on large outdoor visual merchandising (Outdoor POSM), such as digital and poster-based signage at prominent locations. Just as with POS merchandising it’s imperative that the outdoor POSM assets remain up to date and in good condition. This relies on a merchandising team carrying out regular reviews of signage and indicating when maintenance, replacements or creative upgrades are needed.

  • Develop a beat plan

    to cover all Outdoor POSM locations are regularly visited, including photographic proof of visit and condition

  • Define a structured process workflow

    to report incidents or recommendations for maintenance and replacements with photographic proof of condition

  • Collaborate with back office teams

    to seek approvals and organise replacements

  • Keep track of field staff

    as they carry out Outdoor POSM activity

  • Develop a beat plan

    to cover all Outdoor POSM locations are regularly visited, including photographic proof of visit and condition

  • Define a structured process workflow

    to report incidents or recommendations for maintenance and replacements with photographic proof of condition

  • Collaborate with back office teams

    to seek approvals and organise replacements

  • Keep track of field staff

    as they carry out Outdoor POSM activity

A perfect blend of Tier 1 Service Quality with Start-up agility to support your Enterprise

Digital transformation BPM solution for retail

These are just some examples of how Boombirds can support your organisation’s digital transformation journey. We have a strong track record in leading mission-critical enterprise implementations.

Our professional services team has extensive experience in large-scale global deployments including complex integrations with other core enterprise systems. For example, Boombirds can automatically create a new work order based on the downstream or upstream processes with your core systems.

Our iterative, proprietary innovation methodology (DiSPEx) combined with transparent, proactive, and process-driven governance enables rapid delivery of your organisation's strategic objectives.

Holistic product development using Agile methodology

If you are an enterprise leader and want to learn more about how we can support you to innovate within your organisation