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Process Optimisation Blueprint

Explore how successful businesses tap into the power of Kanban to run their operations successfully with this handy workbook!

When you receive your email simply click on the link and you will be taken to our Knowledge Centre, for our no-nonsense and actionable guides to show you how Lean can look in practice in your organisation.

  • Create an Accountable Team
  • Set SMART, achievable Goals
  • Be more transparent and accountable
  • Identify bottlenecks in processes and eliminate them
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Our Story

We believe in two things to our core. That business people should be empowered to drive digital transformation, and that continuous improvement (taking an iterative and Lean approach) will always win the day.

We love that by just making a 1% improvement every day after a year that's almost a 38x return! Imagine if you could have a 38x improvement in anything? Efficiency, revenue, lead generation - yes please!

Our promise is that we will do everything we can to help you make those fine tunings to give you the results you are looking for!

Softborne's story

Boja (Founder and CEO) started Softborne Technology Solutions in 2016, initially as an offshore development centre to build and implement products for enterprises.

Boombirds' story

Boombirds, Softborne's flagship product, was founded in November 2017 by Boja, born out of a previous frustration as a small business owner himself. Boja wanted to help SME leaders to reduce the noise in their operations, allowing them to focus on business growth.

Having seen the benefits of Lean in software development, Boja wanted to bring these game-changing tools to businesses not previously exposed to it, by embedding Lean-based methodologies into the design of Boombirds. The MVP was successfully launched in November 2019, with the aim to help leaders to subconsciously reap the rewards of Lean themselves.

Since June 2020, we are now 100% focused on Boombirds and are serving customers from the Middle East (United Arab Emirates), South East Asia (Malaysia, Indonesia, Singapore, India), Australia and Africa.

Customers who love using Boombirds

Our Mission

  • Our bold ambition is to help 10,000 businesses in the next five years. We know SMEs are underserved… at this time of global crisis our aim is to offer the most value by transforming their manual processes to achieve operational excellence and business growth.

  • With remote work here to stay it's really intensified the need for leaders to be confident that their people are working on the right things, at the right time and following the right procedures, giving them the tools they need to give them back their time to work on growing the business, instead of dealing with day-to-day noise.

  • We don't just work with SMEs, we're also honoured to work with larger companies and know all too well that for enterprise outside of the "core" business operations there are many areas still relying on spreadsheets and emails in place of organised processes.

Our Values

  • Challenge the status quo

    "The manager accepts the status quo, the leader challenges it!"

    Warren Bennis

    Our journey is one of change and transformation and we know standing still never helped anyone.

  • It's all about discovery

    "A problem well defined is half-solved"

    Charles Kettering

    Before you can make any improvements you need to know the lay of the land. Only then can you determine the best steps to take

  • Be in the 1% club

    "Continuous improvement is better than delayed perfection!"

    Mark Twain

    Something we believe with all our heart, by making small improvements every day you will see massive gains!

  • Success = Execution

    "To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions"

    Steve Jobs

    Some call it work ethic, others discipline or execution. No matter what you name it we ask everyone to play their hardest game and overdeliver whether in the development, sales, marketing, customer success or executive team.

  • Play to your strengths

    "Let the eagles fly, the fish swim; we don't want a school of average ducks!"

    George Reavis

    The animal school fable teaches us to focus on developing our strengths - not our weaknesses. So it’s not just about skill but also passion ensuring the right people are assigned for the right job.

Join Us

We are privileged to also have a bunch of passionate people crazy enough to join us in our mission dedicated to waking up every morning and solving problems for our customers.

If you want to be one then drop an email to join@softborne.com

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