We believe in two things to our core. That business people should be empowered to drive digital transformation, and that continuous improvement (taking an iterative and Lean approach) will always win the day.
We love that by just making a 1% improvement every day after a year that's almost a 38x return! Imagine if you could have a 38x improvement in anything? Efficiency, revenue, lead generation - yes please!
Our promise is that we will do everything we can to help you make those fine tunings to give you the results you are looking for!
Boja (Founder and CEO) started Softborne Technology Solutions in 2016, initially as an offshore development centre to build and implement products for enterprises.
Boombirds, Softborne's flagship product, was founded in November 2017 by Boja, born out of a previous frustration as a small business owner himself. Boja wanted to help SME leaders to reduce the noise in their operations, allowing them to focus on business growth.
Having seen the benefits of Lean in software development, Boja wanted to bring these game-changing tools to businesses not previously exposed to it, by embedding Lean-based methodologies into the design of Boombirds. The MVP was successfully launched in November 2019, with the aim to help leaders to subconsciously reap the rewards of Lean themselves.
Since June 2020, we are now 100% focused on Boombirds and are serving customers from the Middle East (United Arab Emirates), South East Asia (Malaysia, Indonesia, Singapore, India), Australia and Africa.
Customers who love using Boombirds
The Leadership Team
To bring his vision to life Boja knew that he needed a passionate, trusted and experienced leadership team with him on this exciting journey.
Boja, in his past career, has worked and shared major success stories, with Danny and Jon. He believes that his strong relationships with each, combined with their respective extensive experience, wide network, and passion to succeed are the perfect ingredients to build the next leading-edge SaaS product company.
In 2000, Boja and Danny first met in Singapore, spending six years together as colleagues in an e-learning startup, developing and implementing the product into many clients locally and throughout South East Asia. With the plan to bootstrap Boombirds' MVP development they partnered together to provide product implementation services to enterprises in Singapore and Malaysia. Now with Boombirds in market Danny heads up strategic partnerships in South East Asia.
Boja and Jon first met in Singapore in 2009 as colleagues at International SOS, spending more than 3 years running a multi-award-winning global program across 20 operational centres. Travelling across the globe, for the program, they built incredible trust and a successful working relationship. Both having a shared belief in continuous improvement, Lean and a passion to help people solve problems with technology.
With their 60+ years combined experience in running strategic products (Boja), services (Danny) and operations-driven (Jon) projects throughout the world, the team has now embarked on the journey to digitally transform operations for companies of any size.
Boja having left Singapore, is now based in Chennai (India) while Jon has now settled in Queensland (Australia) and Danny is based in Singapore with regular travel to his home country (Malaysia).